Web Technologies

Prototype, prototype, prototype

May 31st, 2013 at 04:05

The team at 37 signals, “known for a focus on quality”, have been struggling to test a new idea — after nearly two months they still had no idea if it would work.

Turns out that their focus on quality has been holding them back from quickly getting something that ‘sort of works’ to see if an idea has wings.

You might say that our “just-make-the-damn-thing-as-quickly-as-possible” muscle has atrophied. If you don’t use it, you lose it. We’ve lost it.
A company gets better at the things it practices. Practice quality, and you get better at quality. But quality takes time, so by working solely on quality, you end up losing something else that’s important — speed.
Jason Fried, The Importance of Quick and Dirty

Building quick-n-dirty prototypes is a great way of trying out different ideas. If we dont practice this skill then we wont improve it, or even worse, loose it.

Short deadlines help you focus on quick-n-dirty prototypes rather than overthinking designs or agonising over wording. We should actively plan in prototyping time with short deadlines to encourage this — perhaps a prototyping week at start of project and aim to knock out 2 or 3?

Comments are currently not open for this post.